Lauren Conrad unveils eco-friendly lifestyle collection

The celebrity, whose other ventures include beauty website The Beauty Department and a fashion line at US department store chain Kohl's, has introduced the XO(eco) line with Blue Avocado.

Items include a shopper, toiletry bag, detachable pouches, a lunch case, and a travel bag designed especially for hair straighteners or curling irons. The products, which come in pretty colors and girly prints, are made from recycled plastic bottles.

"XO(eco) is a collection of sustainable lifestyle products for travel, beauty and shopping," explains the star.

"We wanted to create an eco collection of functional, really cute products so that people can be doing a good thing but also look good while they're doing it."

Celebrities have been creating their own beauty and accessories lines for a long time, although it is becoming increasingly popular to ensure the collection is eco friendly.

While the likes of Emma Watson and Livia Firth have embarked on ethical fashion lines, actress Alicia Silverstone recently released own line of eco-friendly skincare products with Juice Beauty and Jessica Alba's The Honest Company specializes in eco-friendly baby diapers and non-toxic bath and skin products.

The XO(eco) line is currently available at amazon.com.

Watch Conrad presenting the collection at http://youtu.be/cCIaK6qgXzk.